Page last updated at 18:06 GMT, Tuesday, 16 February 2010

Strongest beer title 'reclaimed with Sink the Bismarck'

BrewDog's Sink the Bismarck
BrewDog said Sink the Bismarck would be sold online

A controversial Scottish brewery has said it has reclaimed the title of the world's strongest beer from German rivals - with Sink the Bismarck at 41%.

BrewDog, of Fraserburgh, made headlines last year when it unveiled a 32% beer called Tactical Nuclear Penguin.

However, Schorschbrau released the 40% strength Schorschbock.

BrewDog said its newly released 41%, Sink the Bismarck, would cost £40 for a 330ml bottle and would only be sold online.

Alcohol Focus Scotland had previously expressed concerns about BrewDog's approach.

Alcohol Focus Scotland chief executive Jack Law said: "Over the past few months BrewDog have continued to produce stronger and stronger beers.

"By commenting on this irresponsible brewing practice we only serve to add to their marketing and therefore we have no further comment to make."

But BrewDog's managing director James Watt said the company was doing all it could to promote a new and responsible approach to beer drinking.

He added: "Beer has a terrible reputation in Britain, it's ignorant to assume that a beer can't be enjoyed responsibly like a nice dram or a glass of fine wine. A beer like Sink the Bismarck should be enjoyed in spirit-sized measures."

BrewDog was previously branded irresponsible for an 18.2% beer called Tokyo, which it then followed with a low alcohol beer called Nanny State, then Tactical Nuclear Penguin.



Print Sponsor


SEE ALSO
Beer faces ban over label message
03 Dec 09 |  North East/N Isles
Beer with 32% strength launched
26 Nov 09 |  North East/N Isles
Orders taken for brewery shares
21 Oct 09 |  North East/N Isles
Brewery's Nanny State beer swipe
28 Sep 09 |  North East/N Isles
UK's 'strongest beer' condemned
27 Jul 09 |  North East/N Isles
Speedball beer facing sales ban
20 Jan 09 |  North East/N Isles
Skull Splitter headache relieved
23 Dec 08 |  North East/N Isles

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites



FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

BBC navigation

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific