Page last updated at 20:18 GMT, Friday, 27 November 2009

Puffin Poo sweets win Asda fight

ASDA
Asda lost out in its legal battle against The Shetland Fudge Company

A small Shetland confectioner has won a legal battle with Asda over the name of one of its most popular sweets.

The supermarket chain tried to block an attempt by The Shetland Fudge Company to register the name "Puffin Poo".

Its lawyers argued Asda held the right to the name for its Puffin range of chocolate bars.

However Shetland businesswoman Gillian Ramsay, who chose to represent herself, has now been granted intellectual property rights to the name.

'Learning curve'

Mrs Ramsay said the judge overseeing the case praised her common sense approach.

She said: "It's been such a long battle and at times I nearly gave up. I can't believe it's actually gone through after all these years.

"I didn't understand how patent law worked and it's been a very steep learning curve, but I figured I had nothing to lose and it was worth a shot. I just kept on fighting and it's a fantastic result."

The Shetland Fudge Company has been making Puffin Poo chocolate nuggets since 2000. They are sold in shops throughout Shetland and Orkney as well as on local ferry services.

The firm employs seven people at its factory and shop in Lerwick.



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