Page last updated at 00:34 GMT, Monday, 29 December 2008

Money poured into whisky branding

Glendronach Distillery
GlenDronach Distillery was sold earlier in the year

Work on a 250,000 development of the GlenDronach malt whisky brand is getting under way.

The Aberdeenshire distillery was bought earlier this year from Chivas Brothers by the Larbert-based BenRiach Distillery Company.

BenRiach managing director Billy Walker said the investment was the beginning of a strategy to re-package and re-launch GlenDronach worldwide.

A major part of the investment is the development of a new visitor centre.

Regional sales director James Cowan said: "GlenDronach is a bit of a sleeping giant.

"But we have great plans for it in our markets in the UK, Germany, USA, Belgium, Sweden, Denmark, Russia, Italy, Switzerland, France, Canada, Taiwan, Singapore, Hong Kong and China, amongst others.

"We're looking forward to breathing new life into it and giving it the attention and commitment it deserves."

Print Sponsor


SEE ALSO
Whisky firm sells off distillery
28 Aug 08 |  Glasgow, Lanarkshire and West
Distillery firm in manager 'coup'
06 Apr 08 |  Highlands and Islands

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites


FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

PRODUCTS & SERVICES

Americas Africa Europe Middle East South Asia Asia Pacific