Matt Smith in the tweed jacket with new assistant Karen Gillan
New Doctor Who, Matt Smith, has been praised by the Harris Tweed Authority for his costume choice.
Chairman Domhnall Martainn described the actor's tweed jacket as an important and sensible decision.
He hoped young people will be inspired to buy clothing made from the traditional Hebridean cloth.
Andrew Groves, course director for fashion at the University of Westminster, told the BBC that the outfit was unflattering.
Scottish actor David Tennant has passed the Doctor's sonic screwdriver to Smith for the new series of the science fiction show.
For an online feature exploring Smith's selection, Mr Groves said: "Whilst David Tennant's Doctor was undoubtedly influenced by Britpop and [the film] Quadrophenia, this Doctor seems to be influenced by Indiana Jones' geekier nephew."
However, Mr Martainn was full of praise.
He said: "I'd like to congratulate the new Doctor, Matt Smith. He has made a very important and sensible decision.
"We think it'll take the image of Harris Tweed to a new level, when you think that there are millions of people who follow this programme."
Mr Martainn added: "There's no way the Harris Tweed industry could have bought publicity like this.
"There's no doubt that young people watch this programme. Anything that someone like Doctor Who uses, we hope it will set an example and that young people will go out and buy Harris Tweed clothes."
Doctor Who's latest assistant Karen Gillan is from Inverness.
The 21-year-old will appear alongside Smith in the new series, to be broadcast next year.
Gillan has already appeared in the drama, having played a Soothsayer in The Fires Of Pompeii in the last run.
In March, US President Barack Obama's wife Michelle and France's first lady Carla Bruni-Sarkozi were presented with garments made from Harris Tweed.
Wraps and scarves were specially made for the two women and the other spouses of world leaders who gathered in London for a G20 summit.
Helen Finlayson, 22, was commissioned to design the pieces.
The gifts were the idea of Chancellor Alistair Darling's wife Margaret.