Page last updated at 11:55 GMT, Wednesday, 8 July 2009 12:55 UK

'Anytime' tourism advice launched

Mobile phone
The service does not rely on mobile phone coverage

Visitors to Aviemore and the Cairngorms are to be able to access tourist information anytime using three Bluetooth terminals.

Aviemore and the Cairngorms Destination Management Limited said the service was the first of its kind in the UK.

It added that holidaymakers were no longer dependent on when tourist information centres opened.

Bluetooth is a technology that lets computers and mobile phones to communicate by radio.

The destination company said visitors to the area who activate the Bluetooth reception on their mobile phones would be able to find details of local summer events from 10 July.

No spam

If successful the scheme will be expanded to give information on last minute room availability, things to do, places to eat or drink, events listings for the area and local promotions.

Users will have the option to accept or reject the free content via their mobile phone.

Aviemore and the Cairngorms Destination Management said the system was set up so that no spam will be sent out from the terminals.

It does not rely on mobile phone coverage, which can be a problem in the Highlands.

The three trial terminals will be based around Aviemore - one in the town centre, one at Rothiemurchus Visitor Centre and one in the car park at Cairngorm Mountain.



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