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Last Updated: Monday, 19 February 2007, 15:20 GMT
Campaign to launch crofting brand
South Uist croft (Pic: Duncan John MacEachen
Consumers would be able to trace products back to the croft
Crofters have started a campaign to introduce a brand for their agricultural produce.

The Scottish Crofting Foundation said it hoped to cultivate crofting's reputation for "natural and healthy produce".

It has also begun investigating if more jobs could be created by processing the raw produce closer to its source.

The foundation's Becky Shaw said consumers would be able to trace products back to their source.

'Selling point'

She said: "The things we are looking at through the crofting brand are just making use of the environment that crofters work in - it is a fantastic place and fantastic landscape.

"Products we would be aiming to sell through the brand would be completely traceable so one would know exactly where your food came from, exactly who it was produced by.

"That has got to be a strong selling point."


SEE ALSO
Crofting bill wins MSPs' backing
25 Jan 07 |  Highlands and Islands

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