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The two-minute film was shown at half time
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Video images of missing Madeleine McCann have been broadcast to Spanish football fans visiting Glasgow for the Uefa Cup final.
The pictures of Madeleine received warm applause during the clash between Sevilla and Espanyol at Hampden Park.
The two-minute, Find Madeleine film was screened in a bid to raise awareness of the case in Spain, amid fears abductors may have taken her there from Portugal.
Leaflets with pictures of the four-year-old were also put on seats.
The case has received little publicity in Spain.
The Scottish Football Association said screens were erected behind each goal.
Fans on coaches to and from Glasgow Airport were also given leaflets with details of Madeleine's plight and pictures of the youngster were shown on electronic billboards around the city aimed at the visiting supporters.
Madeleine, from Rothley, in Leicestershire, was taken from an apartment in Praia da Luz, Algarve, on 3 May.
She disappeared from her bedroom as her parents ate dinner at a nearby tapas restaurant.