Glasgow City Council has launched a £4m clean-up campaign to tackle litter, fly-tipping, graffiti and other anti-social behaviour.
Council leader Steven Purcell has pledged to get tough on litter
Clean Glasgow is working with local neighbourhoods and businesses to help clean up city streets.
Communities will be urged to sign "contacts" agreeing to keep Glasgow clean, with on-the-spot £50 fines for those who break them.
The initiative aims to cut Glasgow's £16m annual cleaning bill.
Following the distribution of clean-up charters, communities across the city will be visited by Clean Glasgow teams, consisting of refuse collectors, graffiti removal teams, enforcement officers, mobile CCTV vans and community engagement teams.
The teams will attempt to install pride in Glasgow citizens to encourage them to keep the city clean.
However a "zero tolerance" policy will also be introduced with 185 dedicated clean-up and enforcement staff employed to target street litter, graffiti, chewing gum, fly-tipping, fly-posting and dog fouling.
Ten new CCTV mobile vans will also be put into action, and 200 additional bins will be installed across the city.
Council leader Steven Purcell, speaking at the launch at Glasgow City Chambers today, said people were throwing away up to nine tonnes of litter in the city centre on weekend nights, an amount he described as "unacceptable".
"No city authority can keep a city clean on its own," he added.
"What's needed is for the people who live and work in this city to decide to stop dropping litter, encourage their children not to drop litter and start to report fly tipping and graffiti."
He said the council was investing millions more in keeping Glasgow tidy - but he would rather that money was spent on better services.
"By working together, local people and the council can create a cleaner Glasgow," he added.
"But the ultimate enforcement message is: 'If you continue to act in this anti-social way, you will be caught and fined'."
Clean Glasgow's first focus is the Neighbourhood Charter, copies of which will be delivered to every home in Glasgow's 56 housing areas in a rolling programme over the coming weeks.
The charter will invite local people and community organisations to get involved by calling a freephone number to the Clean Glasgow community action team, who will organise special local clean-up events and provide toolkits of equipment and safety advice.