Page last updated at 00:53 GMT, Thursday, 24 September 2009 01:53 UK

Fox hat ad inspires comedy event

A new comedy festival inspired by a classic advert from 1999 is being launched in Auchtermuchty.

The Fife town was mentioned in a beer advert showing an American in the countryside, wearing a fox hat.

He says: "When I told the folks back home I was coming to Auchtermuchty, they said wear the fox hat."

Inspired by that advert, a comedy festival is being launched at the weekend featuring home-grown talent Bruce Morton and Jim Muir.

The inaugural Wear the Fox Hat Auchtermuchty Comedy Festival takes place on Friday and Saturday in the town's Victoria Village Hall.

Glaswegian comedian Bruce Morton will be master of ceremonies for the first instalment of the festival, which will feature regular Mock the Week writer Jim Muir as his alter ego creation The Reverend Obadiah Steppenwolf III, Liam Mullone and musical combo Rob & Skatz.

The event is being organised by local promoters Jim Russell and Ian Harrower.

Mr Russell said: "I remember at the time of the advert's popularity that everyone associated with the village was hugely proud that 'Muchty' was suddenly famous and on the big screen, mentioned in cinemas across the country.

"We stumbled across an old scratchy version of the advert on You Tube recently and wondered why no-one had ever thought of bringing a comedy evening and Auchtermuchty together before."

Further instalments of the festival are planned for November and January.

Correction 30 September 2009: This story originally referred to comedian Rich Hall appearing in the advert, based on information provided by the festival organisers. In fact, it was actor Robb Pruitt who featured in the commercial.

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