Page last updated at 13:19 GMT, Sunday, 26 July 2009 14:19 UK

Scratch 'n' sniff Gregory's Girl

Shot from Gregory's Girl
The film was chosen because of its enduring popularity

Cinema-goers in Edinburgh have been treated to an unusual screening of Scottish classic Gregory's Girl - after being given scratch 'n' sniff cards.

At the free event, in the city's Festival Square, cards with eight smells on them were handed out.

The smells of freshly cut grass, sweaty socks and teenage aftershave then wafted out during the screening.

The technique was first developed in the early 1980s in the United States and is called Odorama.

Gregory's Girl was picked by the organisers because of its continuing popularity, and they said the performance would give people a collective experience in a public space.

'New generation'

The event has grown out of a partnership between the City of Edinburgh Council, the BBC and London 2012.

The big screen in Festival Square is one of an expanding network of 21 such screens erected in UK cities in advance of the London 2012 Olympics and, at present, the only one in Scotland.

So-called "architectural foodsmiths" Bompas & Parr have been charged with preparing the scratch 'n' sniff cards for the screening. It will be the first outdoor event of its type anywhere in the UK.

Councillor Steve Cardownie, festivals and events champion for the City of Edinburgh, said: "This quirky 'Scratch 'n' Sniff' version of Gregory's Girl on the big screen will introduce a new generation to Bill Forsyth's films, which are hugely popular the world over.

"It will certainly be one of the most innovative cultural events of the summer in Edinburgh. I'm very much looking forward to seeing the transformation of Festival Square into an open air cinema with a difference."



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