A third of Scottish children are overweight
A Canadian health expert brought in to help tackle Scotland's poor health record has said he will concentrate his efforts on the young.
Professor John Frank is to head a consortium of public health experts tasked with creating strategies to fight Scotland's biggest problems.
Key targets are alcohol and drug abuse, violence and obesity. A third of Scottish children are overweight.
Professor Frank said what was needed was "to change the culture".
He added: "You can't tackle the impending obesity pandemic simply by classifying a third of the child population as patients.
"Unfortunately, we can't simply go to the bookshelf and find a recipe that might work for Scotland. We need to come up with home-grown and home-tested solutions."
The Scottish Collaboration for Public Health Research and Policy has a budget of £3.5m for the first five years, provided by the Medical Research Council and the chief scientist office of the Scottish Government Health Directorate.