Winter festivals in Edinburgh are now generating more than £37m for the city's economy, new figures reveal.
Edinburgh's winter festivals are now attracting record numbers
More than a quarter of a million people flocked to Edinburgh over the winter period in 2005/06 bringing £2m extra compared with the previous year.
According to Edinburgh Council the latest festivals pulled in 255,000 visitors, up 14% in twelve months.
At the time 1,694 visitors were quizzed with 66% saying they visited the city specifically for the winter festivals.
Councillor Ricky Henderson, Edinburgh Council leisure leader, welcomed the new figures.
He said: "Edinburgh sparkled this year.
"The city really is the best place in the world to celebrate Christmas and see in the New Year.
"Judging by the results of the visitor survey, revellers seem to agree with us.
"As well as putting us on the world map and boosting our international profile, Edinburgh's winter festivals also generate huge sums for Edinburgh's economy.
"Everyone realises the huge cultural and economic importance of these events and we are as committed as ever to ensuring that Edinburgh continues to lead the field."