Page last updated at 12:07 GMT, Monday, 8 March 2010

Glasgow 2014 Games logo revealed

New games logo
The new logo was produced by Glasgow design agency Marque

The logo for the Glasgow 2014 Commonwealth Games has been unveiled in English and Gaelic.

The launch marks the start of the build-up to the Games as well as the drive to raise up to £80m of sponsorship money.

After a worldwide search, the successful brand came from the Glasgow design agency Marque.

The logo has been based on three principles of sport - time, data, and measurement.

There is also a Gaelic version, the first time a Games logo has been produced in a language other than English.

The logo, which has cost £95,000 to produce, will be offered exclusively to companies in return for sponsorship.

The unveiling of the new brand symbolises the start of a new and exciting journey towards the Games
John Scott
Glasgow 2014 organising committee

This is the first major launch for the Glasgow Games, revealing the brand which will be identified with it for the next four years.

Chief executive of the Glasgow 2014 organising committee John Scott said: "Today is a big milestone for everyone involved in the planning for Glasgow 2014, as the unveiling of the new brand symbolises the start of a new and exciting journey towards the Games."

Deputy First Minister Nicola Sturgeon said: "I want the 2014 Games to be a great success and the Scottish government has been working hard to ensure that the entire country will benefit from the opportunities that this world-class event will bring to Scotland.

"The new brand is much more than a marketing logo.

"Over the next four years everyone will become familiar with this distinctive brand and begin to identify with it."

Arthur Cormack, chairman of Bòrd na Gàidhlig, said: "Bòrd na Gàidhlig welcomes the Gaelic version of the logo for the Glaschu 2014 Commonwealth Games and we have been happy to work with the Glaschu 2014 team in helping them develop their identity.

"Given the unique importance of Gaelic to Scotland and the many Scots in the diaspora throughout the Commonwealth, we believe it should be seen, heard and spoken as widely as possible."



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