Page last updated at 11:39 GMT, Tuesday, 22 December 2009

Changing rooms approach to abuse

Domestic abuse posters
The two posters will appear in shop changing rooms from 28 December

Posters are being put up in shop changing rooms in Scotland to encourage women to seek help over domestic abuse.

The strategy is part of this year's government campaign to tackle the issue and is targeted at women while they are in a "safe place" away from the abuser.

Two different posters will appear in 27 Dorothy Perkins stores and 19 TK Maxx stores from 28 December.

There were 53,681 incidents of domestic abuse recorded in Scotland in 2008/09 - an 8% rise on the previous year.

'Strong message'

The poster campaign was launched by Deputy First Minister Nicola Sturgeon on Tuesday.

She said: "It's important that women who are being abused by a partner behind closed doors know they are not to blame, they are not alone and help is available.

"This is particularly important as we enter the holiday period and a time when this type of behaviour typically and sadly increases.

"This campaign is another vital part of sending out a strong message that no-one needs to live in fear of being harmed by their partner."



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SEE ALSO
Rise in Scottish domestic abuse
24 Nov 09 |  Scotland
Police to target domestic abuse
27 Apr 09 |  Scotland
Domestic abuse campaign launched
22 Dec 08 |  Scotland
Call for domestic abuse database
27 Aug 08 |  Scotland
Women's Day vow to fight violence
08 Mar 09 |  Scotland
Domestic abuse arrests 'double'
21 Jan 09 |  Lincolnshire
Domestic abuse fear with downturn
12 Jan 09 |  Hereford/Worcs
Domestic abusers to be targeted
22 Dec 08 |  Cumbria

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