Page last updated at 08:33 GMT, Thursday, 27 August 2009 09:33 UK

Cider maker buys Tennent's lager

barrels of beer
Tennent's sells more lager than any other brand in Scotland's pubs

The Dublin-based C&C Group has bought Tennent's lager in a deal worth £180m.

C&C, which makes Magners cider, has acquired the Irish, Northern Irish and Scottish businesses of Anheuser-Busch InBev, including the Tennent's brands.

The cost of the merger between Anheuser-Busch and InBev is thought to have forced the company to sell some of its assets.

Tennent's is Scotland's leading lager, accounting for 55% of pub sales. C&C said the deal made good business sense.

Stephen Glancey, C&C's chief operating officer, said: "We're buying it because it's a fantastic iconic Scottish brand and above everything else it will provide us with a platform for developing Magners in Scotland."

The firm makes the cider brands Bulmers and Magners, as well as a range of niche spirits and liqueurs.

Along with Tennent's lager, it has also acquired the Wellpark Brewery in Glasgow and distribution rights for brands including Becks and Stella Artois.

A spokesman for the company said that he expected that Tennent's sponsorship of the annual rock festival T in the Park would continue.



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