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Wednesday, 16 February, 2000, 19:42 GMT
Ossian is jewel in tourism crown

Ossian screenshot Project Ossian will provide online information


Enterprise Minister Henry McLeish on Wednesday pledged 11m to boost the industry in Scotland, 5m of which is to improve marketing and put tourism online.

The internet is seen as key to the growth of the tourism industry and the jewel in the Scottish Tourist Board's crown is project Ossian.

Ossian is a web-based system which will allow travellers from all over the world to get access to all of Scotland's tourism "products".

A central database, which is scheduled for launch in June, will hold current information on all the tourism products and services in Scotland.

Pilot scheme

Customers will book accommodation, ferries, theatre tickets, and gifts from wherever they are.

The STB hopes the website will enable closer relationships between customers and tourism businesses.

The information will also be available at tourist centres and by touch-screen kiosks.

The tourism industry is one of Scotland's most important, employing up to 177,000 people and generating more than 2.5bn.

An accommodation booking pilot scheme will be launched in April.

Other tourism products are expected to follow from June onwards.

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16 Feb 00 |  Scotland
Tourism searches for its niche

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