[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Friday, 3 November 2006, 00:43 GMT
Party podcasts to attract voters
Woman watching podcast
The SNP is seeking to target the younger generation
A hi-tech video plea to voters using podcasting technology has been launched by the Scottish National Party.

Party leader Alex Salmond will be hosting regular podcasts over the next six months in an effort to reach young voters, graduates and professionals.

The Scottish Executive has already moved into the realm of MP3 downloads, with selected events and first minister's questions available online.

UK Conservative leader David Cameron has also started his own video weblog.

'Target graduates'

The SNP's podcast, filmed in Glasgow's George Square, was also published on the YouTube website.

"With an estimated one in four 25 to 40 year-olds with MP3 players such as Apple's iPod, the SNP is using this media to target graduates and young professionals," the party said.

"Polling confirms this age group as the strongest supporters of independence and the SNP is wooing these voters with a pledge to lift the burden of student debt from thousands of young Scots and their families."

The Nationalists are planning a series of podcasts in the run-up to the 3 May Holyrood and local elections.




SEE ALSO
Executive podcast figures 'poor'
29 Sep 06 |  Scotland
BT unveils podcasting tie-up plan
13 Sep 06 |  Business
Radio station hails listener rise
11 May 06 |  Scotland

RELATED BBC LINKS

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites



FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

PRODUCTS & SERVICES

Americas Africa Europe Middle East South Asia Asia Pacific