The Church of Scotland is on the lookout for a commercial sponsor for its website, after agreement from the General Assembly.
The Kirk website gets hundreds of thousands of visitors
A report discussed on Friday said there would be "considerable commercial potential" in looking for sponsorship, or even carrying adverts.
The Kirk said its website will have received two million hits by the end of this year.
However, adverts for alcohol, gambling and tobacco would not be welcome.
Neither would ones for loans or anything which, the report states, might be "ethically questionable".
The popularity of the site could translate into a welcome source of income from sponsorship or adverts, according to several firms which the Board of Communication has consulted.