Visitors arriving at Scottish Airports are to be greeted with striking images of Scotland as part of a new campaign.
Jack McConnell launched the campaign
First Minister Jack McConnell and Finance Mister Tom McCabe unveiled the adverts at Edinburgh Airport on Friday.
They feature images from five of Scotland's top photographers and highlight the quality of life on offer in Scotland's cities and countryside.
The adverts will appear at all Scottish airports from next month.
The campaign is being launched as part of the Scottish Executive's response to Eric Milligan's review of First Impressions of Scotland, which looked at the welcome visitors receive.
Mr McConnell said: "When I launched our drive to raise Scotland's international profile last year I said we had a choice. We could wallow in our past glories, or we could speak to the world about our great future.
"And that is what we have been doing, telling the world that Scotland has the people, the culture and the education and enterprise to compete with the best.
"This year is an important time for Scotland. In two months time the eyes of the world will be on us as the G8 summit meets in Perthshire.
"And we want to make sure that all visitors to Scotland get the best possible welcome when they arrive in the best small country in the world."
The adverts will appear at airports in Edinburgh, Glasgow, Aberdeen, Inverness and Dundee, while a special G8 version will be on display at Prestwick Airport for four weeks.
The campaign reflects life across Scotland
The photographs were taken by Paul Dodds, Gerry McCann, Euan Myles, Tina Norris and Robert Pogson.
The images include walking in Glencoe, research facilities in Dundee, mountaineering near Fort William and a graduation ceremony at St Andrews University.
However, the campaign was dismissed as a waste of money by the Scottish National Party.
Enterprise spokesman Jim Mather said: "This is just another example of the Scottish government's stunt mentality, which constantly sees high-profile executive initiatives fail due to a lack of focus, continuity and basic planning.
"This will sadly be yet another waste of public money like the earlier initiative where millions was spent on developing 'Scotland the Brand' only for it to be dumped and written off."