Tea lovers in Scotland are being urged to refrain from filling their kettle to the brim when pouring a cuppa.
Energy saving is a bright idea, according to the campaign
The Scottish Executive's Do a Little, Change a Lot campaign is encouraging Scots to be more energy conscious with their kettles.
People in Scotland drink more than 100 million cups of tea, coffee and hot chocolate every week.
The executive warns that overfilling the kettle wastes valuable energy and contributes to climate change.
Its campaign, supported by ScottishPower, says overfilling kettles wastes enough energy in a week to light a house for a day or run a TV set for 26 hours.
Thirsty tea-drinkers could also save 90 seconds each time they boil a kettle by putting in the required amount of water.
Advice in the campaign includes:
- If you replace your old washing machine with one that is energy efficient, the money you could save on electricity would be enough to pay for your washing powder for up to six months
- If every household in the UK fitted just one energy saving light bulb, enough electricity would be saved to power lighting in three million homes for a year
- The amount of heat lost in UK homes annually, through loft spaces and walls, is enough to heat five million homes for a year.
Environment Minister Ross Finnie said climate change affected everyone and simple lifestyle changes could make a big difference.
"The executive is committed to protecting our environment by encouraging people to become more energy efficient in their everyday lives," he said.
"Our Do a Little, Change a Lot environmental awareness campaign highlights the type of changes that we can all make to save energy, save money and help preserve our planet for future generations."
The campaign will include a series of roadshows throughout Scotland to highlight the energy saving drive.
ScottishPower's Lisa Allison urged people to consider how they could help protect the environment with a change in lifestyle.
"We believe this roadshow will raise awareness of the simple steps that everyone can take to become more energy efficient," she said.
"Small changes such as boiling less water in a kettle not only help to protect the environment, but also your bank balance."