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Last Updated: Tuesday, 7 December, 2004, 07:03 GMT
Festive anti-piracy DVD message
Christmas shoppers are being urged to take piracy seriously
Christmas shoppers in Scotland are being urged to take DVD piracy seriously and offer their copied discs for a "public shredding".

The Industry Trust for IP Awareness is travelling throughout the UK during December to highlight piracy problems.

Lavinia Gray, of the British Video Association, said too many people view DVD crime as harmless fun carried out by "Del Boy" characters.

The trust will be in Livingston on Tuesday to destroy pirate discs.

Film character Shrek will be at the Cathedral Mall in the town to help bin the copied discs.

Many people see DVD crime as harmless fun
Lavinia Gray
British Video Association
The trust is appealing for a DVD amnesty and is inviting members of the public to hand in their pirate copies.

Ms Carey said: "Many people see DVD crime as harmless fun.

"However, we believe that as more people come to understand that organised criminals who are drug dealers and people traffickers are involved in counterfeiting, they will wish to disassociate themselves from counterfeit products.

"That's why we are asking people to bring their pirate DVDs along to be publicly destroyed."

'Illegal products'

Industry investigators are committed to pursuing "big criminal players" who are making millions of pounds through their illegal dealings, she added.

"Our aim is to get the message across to parents and children alike in the run-up to Christmas.

"We want people to think twice about where their money is going if they purchase a pirate DVD as a present.

"I believe that when they realise that their money is going into the pockets of some very unsavoury criminals, more and more shoppers will turn their backs on these illegal products."

Anyone with information on DVD pirate activity can telephone the campaign hotline on 0845 6034567.

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