[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Monday, 28 June, 2004, 14:11 GMT 15:11 UK
Saltire 'chosen' as Scottish logo
The Saltire has been a Scottish icon for more than 1,000 years
Reports that 300,000 has been spent on choosing the Saltire as a symbol of Scotland have been dismissed as "silly" by the first minister.

The ancient banner has been picked as a logo to help promote Scotland overseas in a new Scottish Executive drive being launched this week.

Marketing groups hired by the executive concluded that "people regard the Saltire as Scotland's national symbol".

But Jack McConnell said the 300,000 cost represented a far wider campaign.

Mr McConnell said: "If we had spent 300,000 on research into the Saltire, then that would be very silly.

'Common sense'

"But we currently spend millions of pounds a year promoting Scotland overseas and we need to make sure that we do that more effectively."

The first minister is expected to announce details of a campaign this week to sell Scotland to the world, including the blue flag symbol.

Jack McConnell
Jack McConnell said there would be a wider campaign
Scottish National Party MSP Richard Lochhead said: "All ministers needed was common sense to tell them this - not 300,000 or multiple advertising agencies.

He added: "The Saltire flag is recognised world-wide as the symbol of Scotland and should be central to any strategy promoting our nation abroad and which aims to capitalise on the tremendous goodwill that exists for our proud nation throughout the world.

"However, confusion reigns and the public or business sector are not being given a say into how Scotland should be promoted overseas."

Flag colour is azure thing
19 Feb 03  |  Scotland
Opera House venue for huge Saltire
01 Nov 03  |  Scotland
Expert's anger over flag 'abuse'
09 Oct 02  |  Scotland
Crossing swords over the Saltire
08 Oct 02  |  Scotland
Flag day for patriotic drivers
28 Dec 01  |  Scotland

The BBC is not responsible for the content of external internet sites


News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia
UK | Business | Entertainment | Science/Nature | Technology | Health
Have Your Say | In Pictures | Week at a Glance | Country Profiles | In Depth | Programmes
Americas Africa Europe Middle East South Asia Asia Pacific