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Last Updated: Tuesday, 28 September, 2004, 20:09 GMT 21:09 UK
UK Irn Bru sales hit new Barr
Irn Bur
Barr's Irn Bru sales rose by 4% year-on-year
Scottish drinks giant AG Barr said demand for soft drinks increased despite the poor summer weather.

Both Irn-Bru and Tizer increased their market share and helped lift half year sales to 66.3m.

The Glasgow-based company also said strong marketing and promotional plans for the second half left it well placed to deal with competition from rivals.

Operating profits rose to 7.4m while at the bottom line pre-tax profits were 10% higher at 7.9m.

Barr said the higher bottom line figure reflected the "underlying fundamental strength" of the business.

Chief executive Roger White said: "We made excellent progress across the business in what has been a challenging market."

The hike in turnover reflected a particularly strong performance in Scotland, where Irn-Bru and the diet version of the drink saw a 4% year-on-year increase in sales.

Barr said a change in promotions in England would mean more investment in Irn-Bru in the second half.

The firm employs nearly 1,000 people across the country at sites including Kirkcaldy and Fife.


SEE ALSO:
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19 Jul 04  |  Scotland
Drinks sales 'losing their fizz'
29 Mar 04  |  Scotland
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29 Jan 02  |  Scotland
100 years on the Bru
05 May 01  |  Scotland


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