BBC NEWS Americas Africa Europe Middle East South Asia Asia Pacific
BBCi NEWS   SPORT   WEATHER   WORLD SERVICE   A-Z INDEX     

BBC News World Edition
 You are in: UK: Scotland  
News Front Page
Africa
Americas
Asia-Pacific
Europe
Middle East
South Asia
UK
England
N Ireland
Scotland
Wales
Politics
Education
Business
Entertainment
Science/Nature
Technology
Health
-------------
Talking Point
-------------
Country Profiles
In Depth
-------------
Programmes
-------------
BBC Sport
BBC Weather
SERVICES
-------------
EDITIONS
Wednesday, 24 July, 2002, 05:25 GMT 06:25 UK
Drinks firm backs Euro 2008 bid
Hampden
Uefa will decide on the winning bid later this year
Drinks giant Diageo has announced sponsorship of the Scotland and Republic of Ireland bid to stage the Euro 2008 football championships.

Officials for both countries said the support from Diageo, which produces drinks including Bell's whisky and Guinness stout, was a welcome boost in the campaign to persuade European governing body Uefa.

Lord Macfarlane of Bearsden, honorary life president of Diageo, said: "Diageo is uniquely placed to support this joint bid and will work closely with the Scottish Executive and the Irish Government in an effort to secure this great tournament for the two countries.


The joint Scotland and Ireland bid for Euro 2008 keeps going from strength to strength

Bertie Ahern, Taoiseach
"I know that our bid is of the highest quality and substance and as a company with major interests in the Scottish and Irish economies, this is an obvious initiative for us to support."

The Bell's brand has had a long-standing link with Scottish football through sponsorship of the Scottish Football League Championship.

Bell's announced in December 2001 that it would continue this sponsorship for an additional four seasons, which would mean an additional 3m for the game.

Chief executive of the Scottish Football Association, David Taylor, said: "Everyone in Europe knows brands such as Guinness and here in Scotland we are all aware of Bell's involvement with football.

"This sponsorship is the perfect fit and it will certainly enhance the profile of Scotland and Ireland's bid."

Euro 2008 bid logo
Officials have welcomed the sponsorship
The deal was also welcomed by the Scottish Sport and Tourism Minister Mike Watson, who said the move brought "a great deal of credibility to the bid".

Equal in his praise was Taoiseach, Bertie Ahern, who said: "The joint Scotland and Ireland bid for Euro 2008 keeps going from strength to strength.

"The full support of the private sector is a strong element of the bid and we are delighted that Diageo has committed their support to our Euro 2008 bid."

Diageo now joins BT Scotland as a major backer of the bid.

A Uefa team will visit Scotland and Ireland in September to compile a detailed report on the joint bid.

Officials will draw up a shortlist of the two or three best bids before the winner is decided.

Scotland and the Republic of Ireland are competing against six rival bids, with another joint bid from Switzerland and Austria being considered as the front runner.

See also:

11 Jul 02 | Scotland
29 May 02 | Scotland
16 May 02 | Scotland
24 Apr 02 | Scotland
28 Feb 02 | Scotland
28 Feb 02 | Scotland
Internet links:


The BBC is not responsible for the content of external internet sites

Links to more Scotland stories are at the foot of the page.


E-mail this story to a friend

Links to more Scotland stories

© BBC ^^ Back to top

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East |
South Asia | UK | Business | Entertainment | Science/Nature |
Technology | Health | Talking Point | Country Profiles | In Depth |
Programmes