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Wednesday, 12 June, 2002, 15:33 GMT 16:33 UK
Whisky exports break billion barrier
Exports surged in South Korea and Japan
A record one billion bottles of Scotch whisky were sold around the world last year.
New figures from the Scotch Whisky Association (SWA) show the volume of exports and their value both rose in 2001. Scotland's most famous export is now sold in more than 200 markets worldwide - with South Korea and Japan accounting for the biggest increases. The SWA said that last year was "excellent" for the industry.
Exports to Asia rose by almost 17% to more than 180 million bottles - with World Cup hosts South Korea and Japan increasing their whisky intake by 26.5% and 32.9% respectively. Sales to the European Union, which have suffered due to the high value of the pound against the euro, also increased. Volume of sales to EU partners grew by 4% to almost 450 million bottles. "One billion bottles to over 200 markets worldwide is a feat that both the industry and the country can be proud of," said association chairman Ian Good. "Scotland is a tiny nation, yet we produce a spirit of such prestige that it is enjoyed in even the most far-flung corners of the globe. "2001 was a record-breaking year that showed the world's love affair with Scotch is stronger than ever". |
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