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Tuesday, 26 June, 2001, 14:12 GMT 15:12 UK
New vision for farming industry
![]() Many cattle farms were devastated by foot-and-mouth
A blueprint for the future of farming in Scotland has been outlined.
The £2bn industry, which employs 70,000 people, has been badly hit by the foot-and-mouth crisis and a sharp downturn in farm incomes. The plans to provide a future for Scotland's beleaguered farmers were published on Tuesday by Rural Development Minister Ross Finnie.
He also stressed the need for farming to integrate more fully with the processing and retail sectors and for greater attention to environmental issues. And he challenged farmers to become more competitive and in tune with consumers. The strategy document was drawn up over the past year following extensive talks between Scottish Executive officials and those involved in the farming industry. It includes a range of initiatives aimed at ensuring farming in Scotland has a long-term future.
A working group will be set up to look at how farming affects the environment and what solutions can be found to the problems that exist. And Quality Meat Scotland, which oversees standards within the meat industry, will also introduce new measures aimed at improving food quality. Mr Finnie said the strategy identified the industry's strengths and weaknesses - and the areas where change was needed. "Farming is always going to be subject to large outside forces," he said at the launch of the blueprint. "We cannot control these dangers, but it is vital that we build an industry that is robust enough to withstand them. "It challenges every farm business to examine its cost structures and production patterns to improve its performance."
The industry generates £400m worth of exports and employs thousands of people the length and breadth of the country. Mr Finnie said farming could only become prosperous again if it started responding to the needs of its customers. He said: "Farm businesses, in common with other parts of the food chain, must also produce something consumers are prepared to pay for. "That means understanding customers better, reducing costs, working more closely with others in the food chain and only producing something when you have a customer to sell it to." And he added: "If foot-and-mouth taught us anything, I believe that it is a healthy rural economy needs a healthy farming industry. "That is not to say that farming has a right to be there come what may. It has responsibilities to fulfil and it also has the potential to benefit the wider rural community. "The strategy calls on everyone to wake up to these links. We need to get better at making these links work to the benefit of everyone."
"If we don't want to buy all our food from abroad, if we want the whole of the rural economy to flourish and if we want to protect and enhance our environment, then we need a successful farming industry - it is as simple as that," he said. "The Scottish Executive, through the strategy, is committing itself to a route to a better future for agriculture. "NFU Scotland is already playing its part in managing change to secure a better future for farmers and crofters wherever they live and work. "We will support government and its agencies to ensure that the promises of action offered in the strategy are actually delivered."
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