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Last Updated: Monday, 11 April, 2005, 17:08 GMT 18:08 UK
Tories focus on 'British values'
Michael Howard
Michael Howard will tell voters the choice of party is theirs
The Conservative Party has said its first election broadcast will speak up for "Britain's forgotten majority".

Tory leader Michael Howard introduces the three-and-a-half minute video, followed by a cast of voters explaining why they have chosen to back the party.

The film, to be aired on Tuesday, shows voters talking about issues including tax, immigration and public services.

Tory co-chairman Liam Fox said the cast had been drawn from party activists and supporters found during canvassing.

I will speak up for Britain's forgotten majority - the people who work hard, play by the rules and take responsibility for themselves and their families
Michael Howard

Most of those featured are not shown doing their real jobs but none of them are actors, he added, although some comments are scripted.

Among them is a woman on a beach who says she is backing the Conservatives because she wants "a sensible approach to immigration".

A man behind a market stall explains that he wants "lower tax and value for money", while a plumber says he wants "to see things actually done".

Mr Howard then says: "I will speak up for Britain's forgotten majority - the people who work hard, play by the rules and take responsibility for themselves and their families.

Michael Howard - a still from the Tory party election broadcast
The video features party supporters as well as Michael Howard

"Those values are the values of the British people.

"I chose the Conservative Party so that I could champion them and give back a little of what Britain has given to me.

"The choice is yours."

A Conservative spokesman said the film showed Mr Howard's determination to take a stand on the issues which really matter to voters.

Mr Howard launched the party's manifesto on Monday with a vow to "battle for Britain" and a strong attack on Prime Minister Tony Blair.

Among the Conservatives' plans are anti-MRSA measures, more police, tougher school discipline and tighter immigration controls.





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