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Last Updated: Wednesday, 27 June 2007, 17:26 GMT 18:26 UK
Websites respond to power shift
Website grab
Mr Blair's own site will keep up to date with his latest movements
Within minutes of Gordon Brown becoming PM, government and political websites were reflecting the shift in power and uncertainty about his Cabinet plans.

Tony Blair's photo was quickly replaced by those of his successor at Number 10 on the Downing St and Labour websites.

But as a reshuffle loomed, all Cabinet posts on Downing Street's site were followed by "to be confirmed".

The Conservative Party site's headline congratulating Tony Blair was soon replaced with an anti-Brown message.

Blair email

Mr Blair's decade in power has seen the rise of internet as part of the mainstream media - although it was 2006 before it was confirmed Mr Blair had his own email account.

But his new website, www.tonyblairoffice.org, has also gone live, promising to keep people "up to date with what Tony Blair is doing after Downing Street".

Conservative website
The Tories' congratulatory message to Mr Blair was soon replaced

Meanwhile the Downing Street website quickly published a photograph of Mr Brown and his wife Sarah waving outside the door of Number Ten under the headline "I will try my utmost - PM".

The prime minister's biography to the right of the story also reflected the change in power. But the page on Cabinet members offers no clues as to the upcoming reshuffle, simply listing each post followed by the words "to be confirmed".

Labour's website posted a large picture of Mr and Mrs Brown, stressing the message the new PM was keen to get across: "A new government with new priorities".

Short-lived ceasefire

The Conservatives initially ran the story "Tony Blair's remarkable achievement" on their site's homepage.

An unlikely headline for the official opposition's website, it referenced mutual compliments paid between Mr Blair and rival party leaders during his final prime minister's questions.

However the ceasefire proved short-lived as the message was quickly replaced by a flashing message "In comes Brown, income taxes".

The Liberal Democrat website's message was rather more subdued with just one sentence linking to a story calling for a "change in direction not just change at the top", underneath their preferred story: "Liberal Democrats launch NHS SOS website".


SEE ALSO
Blair launches YouTube 'channel'
07 Apr 07 |  UK Politics
BBC strikes Google-YouTube deal
02 Mar 07 |  Business
Google buys YouTube for $1.65bn
10 Oct 06 |  Business
Cameron launches personal blog
30 Sep 06 |  UK Politics
Blair discovers joys of e-mailing
14 Jul 06 |  UK Politics

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