Key quotes from David Cameron's speech at the end of the Conservative Party conference.
STYLE V SUBSTANCE
"Substance is not about producing a ten point plan. It is about deeper things than that. It is about knowing what you believe. It is about a clear idea of the Britain you want to see."
"I don't think that announcing policies in a rush amounts to substance. Real substance is about taking time to think things through, not trotting out easy answers that people might want to hear."
"Everyone in this hall, me included, knows that a low tax economy is a strong economy. But some people want me to flash up some pie in the sky tax cuts to show what we stand for. Let me tell you straight. That is not substance."
"We will not take risks with the economy. We will not make promises we can't keep."
"When your family relies on the NHS all the time - day after day, night after night - you really know just how precious it is."
"For me, it's not a question of saying the NHS is 'safe in my hands'. Of course it will be. My family is so often in the hands of the NHS. And I want them to be safe there."
"Tony Blair once explained his priority in three words: education, education, education. I can do it in three letters: NHS."
"We must get out there on the streets of this country and send this government a clear message. They have mismanaged the NHS. Stop cutting the NHS and let's back it with all our hearts and improve it for everyone."
"Real equality means giving every child the education that is best for them.
That should mean more setting and streaming within schools - so each child can develop at the speed that works for them.
It should mean clear rules of behaviour - so that our children grow up knowing the difference between right and wrong."
"Let's not think that people are going to jump from Labour straight into our arms. This is going to be slow, patient, hard work. We have to show, day by day, week by week, month by month that we deserve our country's trust."
"We must be different. We must show that we understand the price of progress, and tell people what it is. Not after we get into government, but before."
"I want to tell the British people some uncomfortable truths.
There is a price for progress in tackling climate change. Yes of course low-energy light bulbs, hybrid cars - even a windmill on your roof can make a difference and also save money. But these things are not enough."
"Government must show leadership by setting the right framework. Binding targets for carbon reduction, year on year.
That would create a price for carbon in our economy."
"Going green is not some fashionable, pain-free option.
It will place a responsibility on business.
It will place a responsibility on all of us."
"The most basic contact comes from talking to each other.
So we must make sure that new immigrants learn to speak English."
"I support faith schools...
"Today, a new generation of Muslim schools is emerging.
If these schools are to be British state schools, they must be part of our society, not separate from it."
"If we are to bring our society together, then schools - all schools must teach children that wherever they come from, if they are British citizens, they are inheritors of a British birthright."
"Let us not pretend there is a pain-free solution to this dilemma that satisfies every vested interest, as well as providing all the new homes we need. We must be on the side of the next generation... and that means building more houses and flats for young people."
"Our mission in Afghanistan is not just a moral responsibility.
It is vital to keep Britain safe."
"Our armed forces are doing important work in Afghanistan and Iraq. So let the message go out from this conference, to the best armed forces in the world. You are fighting in our name and we are proud of what you do."
"Our servicemen and women pay income tax while they're fighting overseas. Our forces and their families do so much for us.
And we should do more - a lot more - for them."
"We are dealing with people who are prepared to do anything, kill any number, and use suicide attacks to further their aims.
"Defeating them will be a battle of hearts and minds, as well as force. But this threat cannot be negotiated away or appeased - it has to be confronted and overcome."
"I also believe we need a legal framework for those rights that does not hamper the fight against terrorism.
"That is why we will abolish the Human Rights Act and put a new British Bill of Rights in its place."
"I have said we must be steadfast not slavish in how we approach the special relationship. Apparently Tony Blair disagrees.
"Well if he's accusing me of wanting to be a British prime minister pursuing a British foreign policy then I plead guilty."
"Tony Blair attacked me for what I said about hoodies.
"In that one cheap joke, he gave up on one of the best things he ever said - that we need to be tough on the causes of crime.
"Everyone in this hall, everyone watching at home, knows that we will only tackle crime if we tackle family breakdown if we tackle drug addiction if we mend broken lives."
FAMILIES AND MARRIAGES
"I will set a simple test for each and every one of our policies: does it help families?
"The first thing to help families with is childcare.
"I also believe that marriage is a great institution, and we should support it.
"I'm not naive in thinking that somehow the state can engineer happy families with this policy or that tax break."
"There's something special about marriage... When you stand up there, in front of your friends and your family, in front of the world, whether it's in a church or anywhere else, what you're doing really means something...
"And by the way, it means something whether you're a man and a woman, a woman and a woman or a man and another man."