The Conservatives want the public to help make a local election broadcast.
A chance to star in an election broadcast
Tory leader David Cameron urged members of the public to video themselves answering the question: "How would you improve your local environment?"
Clips can be sent via webcam, mobiles and there will also be a roving camera at Conservative campaign events.
"We want to encourage people from all walks of life to participate in politics and put the public at the centre of politics," said Mr Cameron.
Labour and Lib Dem launches
During April and May the main parties get three political broadcasts each and the Tories plan to choose what they consider the best videos and broadcast them during their alloted airtime.
The instructions on the Conservative Party website for people who want to take part reads: "We're making our three slots available to you, so you can get your message across to the nation through a Personal Political Broadcast.
"Record your 30 second clips answer in a video format, send it to us, and the best replies will be edited into our broadcasts and be aired to the nation on the BBC. Simple."
The local elections in England take place on 4 May, with more than 4,000 council seats up for grabs.