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Last Updated: Wednesday, 28 December 2005, 15:08 GMT
Wilson's PR frustration displayed
Harold Wilson
Harold Wilson said PR campaigns needed imagination
Newly-released Cabinet papers show Harold Wilson's exasperation with the government's PR skills in 1975.

Wilson suggested asking for advice from ex-Daily Mirror editor Hugh Cudlipp on a publicity campaign on saving energy.

He was unimpressed when other ministers were slow to act on his advice that PR campaigns needed "imagination".

"My experience over 30-odd years is that they are never adequately done by a mixture of civil servants and PR forums," he wrote.

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