Conservative Future, the youth wing of the Conservative Party, is publishing pamphlets to distribute around campuses across the UK baring the initials "CFUK".

The logo, which had its debut during the elections to the Scottish Parliament, is similar to that used in a controversial advertising campaign by fashion chain French Connection.

Recruitment drive

The company began to abbreviate its full name, French Connection UK, to FCUK in adverts two years ago.

The traditional view of young Tories

Gavin Magew, national chairman of Conservative Future, said the logo would only ever be used in conjunction with the words "Conservative Future: United Kingdom".

He said: "It will be used on campuses across the UK as part of a recruitment drive.

"It's not a new logo, it was used during the Scottish Parliament elections.

"The letters will not be used on their own , it says underneath it Conservative Future: United Kingdom."

The party used a similar phrase - "FCUK Tuition Fees" - in the style of the French Connection adverts on T-shirts distributed to students in the Scottish parliamentary elections campaign.

French Connection is considering taking legal action against the use of a logo similar to theirs.

'Very naughty'

Trevor Beattie, the advertising executive who created the logo for French Connection, said he could not see the fascination with the company's logo.

He told BBC News Online: "It's very naughty of them [but] it isn't very original, can't they think of anything else?

"French Connection is considering taking legal action as it was when they used it during the Scottish campaign.

"French Connection is apolitical, we don't want French Connection to be associated with any political party. Politics isn't too cool, is it?"

The Conservatives will be hoping the logo will bear the same benefits for them as it did for French Connection.