BBC NEWS Americas Africa Europe Middle East South Asia Asia Pacific
BBCi NEWS   SPORT   WEATHER   WORLD SERVICE   A-Z INDEX     

BBC News World Edition
 You are in: UK: Politics  
News Front Page
Africa
Americas
Asia-Pacific
Europe
Middle East
South Asia
UK
England
N Ireland
Scotland
Wales
Politics
Education
Business
Entertainment
Science/Nature
Technology
Health
-------------
Talking Point
-------------
Country Profiles
In Depth
-------------
Programmes
-------------
BBC Sport
BBC Weather
SERVICES
-------------
EDITIONS
Monday, 29 July, 2002, 08:42 GMT 09:42 UK
Beat the system tips
John Stewart, chairman of Hacan ClearSkies
A man with a mission
John Stewart's top tips for beating the system:

1. Campaign pro-actively: Develop an identity and use it to stay ahead of the opposition. Always try to keep opponents on the back foot.

2. Use the media: Particularly if your pressure group does not have the resources to employ teams of public relations people. The media is your voice and is the way the world will hear your concerns.

3. Press releases: Put them out during quiet times, like Bank Holidays when the media is looking for stories and the establishment is not easily available to respond.

4. Build alliances: Link up with groups that have a similar stance, to give greater weight to campaigns and to share the cost.

5. Be clear: Don't sound like a person from out of space. Express your views in a way that is easily understood by the general public and MPs.

6. Solutions: Try to come up with ways of resolving the issue. For example, it is not our job to say where a new airport should be built, but equally pressure groups do not get anywhere by just saying "it's a problem". You must at least engage with the other side and talk about what the solution could be.

7. Direct action: The last resort. If every single other avenue has failed, direct action should be considered. It does have its risks. You put yourself completely outside the system. Very few MPs will publicly associate themselves with direct action and you may lose the support of ordinary members of the public.


Send us your comments:
Name:

Your E-mail Address:


Country:

Comments:

Disclaimer: The BBC will put up as many of your comments as possible but we cannot guarantee that all e-mails will be published. The BBC reserves the right to edit comments that are published.

See also:

16 Apr 02 | UK Politics
16 Feb 00 | UK Politics
17 Feb 00 | UK
02 Oct 01 | UK
Internet links:


The BBC is not responsible for the content of external internet sites


E-mail this story to a friend



© BBC ^^ Back to top

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East |
South Asia | UK | Business | Entertainment | Science/Nature |
Technology | Health | Talking Point | Country Profiles | In Depth |
Programmes