Is it a bird? Is it a plane? No it's... well he doesn't have a name yet, but the Orange Order hopes to win a new generation of fans with their own superhero.
The origins of the Orange Order may date from the 17th century battle for supremacy between Protestantism and Catholicism, but they have high hopes for this 21st century makeover.
King William has been an Orange icon for more than 300 years, but it seems the curly wig and pointed hat combo were not doing it for the kids any more.
While the unnamed character still sports a sash, the traditional bowler hat has been replaced by a trendy purple cape.
Modern nutrition has also made him a bit more muscular than the comparatively scrawny-looking King Billy.
Orangeman David Hume says the idea is to make themselves more relevant to the young and "appear less stuffy".
"We usually have comic Christmas cards every year, so we decided to ask a graphic artist to come up with something new to represent the institution," he says.
317 years later, William of Orange has a new rival
"He features on the Christmas cards as Santa's little helper, but it also has a wider appeal so we've launched a competition for people to come up with a name for him.
"The institution covers such a wide spectrum age-wise, grandfathers and grandsons are both involved - there is the junior institution up until the age of 16 or 17, so it's something they can hopefully get involved with."
Any suggestions can be sent to the Orange Order's headquarters, but be warned, Orangeman has been deemed too obvious.