The government has spent about £10m on an initiative to promote tourism in the Causeway Coast and Glens of Antrim area.
The coastal route offers spectacular views
It is part of a £50m 10-year masterplan for the region.
Projects to receive funding so far include a water sports centre in Portrush.
New signage for the Antrim coast road, which runs alongside some spectacular scenery, is due to be completed in time for the 2007 visitor season.
The plan is now in its fourth year.
The Causeway Coast and Glens Masterplan forum is being hosted by the Northern Ireland Tourist Board in Carrickfergus.
The NITB is using the forum to update stakeholders on progress.
NITB Causeway Coast development manager Kathleen McBride said a large proportion of investment money had come through European funding, while local authorities had also contributed.
"The masterplan gave us an opportunity to focus those funds on projects that were already in the pipeline and could make an impact on the tourism sector."
She said a new Causeway coastal driving route had been created to highlight attractions in the region.
"Quite a few brown and white road signs have been going up in the region recently," she said.
"If tourists and visitors follow the route, they will see many attractions in the area - we want to keep them in the region and let them see that there's more than just the Giant's Causeway."