Page last updated at 09:53 GMT, Monday, 21 June 2010 10:53 UK

The man who wrote Intel's bongs


Radio 4's Sue Perkins tracks down the Austrian composer Walter Werzowa who is responsible for the most famous jingle in musical history - the "Intel Bongs", which is their official title.

Sue explores the mysterious art of "sonic branding" in Tag Me Amadeus first broadcast on Tuesday 15 June at 1330 BST on BBC Radio 4.

Story Tools


Sign in

BBC navigation

Copyright © 2017 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific