Page last updated at 09:53 GMT, Monday, 21 June 2010 10:53 UK

The man who wrote Intel's bongs

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Radio 4's Sue Perkins tracks down the Austrian composer Walter Werzowa who is responsible for the most famous jingle in musical history - the "Intel Bongs", which is their official title.

Sue explores the mysterious art of "sonic branding" in Tag Me Amadeus first broadcast on Tuesday 15 June at 1330 BST on BBC Radio 4.

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