By Jonathan Duffy
BBC News Magazine
One high street shoe retailer has seen a marked increase in sales of larger sizes. But are our feet really getting bigger or are we coming round to the idea of "sensible shoes"?
Clodhopper, Big Foot, Yeti, flippers, clown's feet. You name it, Emma Supple has heard it from the patients who come knocking on the door of her foot care clinic.
Their motivation is to find some relief from the pain of years spent squeezing into shoes that are too small.
The result of this self-imposed form of 21st Century foot binding is a host of podiatric injuries, ranging from corns, callouses and blisters to trapped nerves, toes which have been compressed to resemble claws and a condition called mallet toe.
Just as the rest of our bodies are growing, upwards, frontwards and sideways so, it seems, are our feet.
Earlier this week, department store Debenhams reported a boom in sales of ladies' size nine shoes - up 23% last year on 2008. It's a similar story for men, according to the retailer, which said last year sales of men's size 12s had soared while "requests for whopping size 14 and above are flooding in".
Yet while some are seeking out big sizes, many - women in particular - are preferring to follow in the more moderately proportioned footsteps of the masses, and bearing the pain in silence.
But if we acknowledge that our bodies are bigger - for better or worse - than those of our parents or grandparents, why does this acceptance stop just south of the ankle bone? And why are our feet getting bigger? There may be more obesity, but does an extra couple of inches on the waist really transfer to the furthest extremities of the body?
At 5ft 9ins Christine Browning is above average height for a woman. Her long legs and slim build - "on a good day people call me thin" - would draw envious glances from many other women. But her feet wouldn't. She is a size 11.
Women's feet should be dainty and narrow, we are told
"There's a sort of peasant stigma. Women perceive narrow feet to be dainty, slim, refined. I used to feel awful. You become an object of derision," she confides. "If you are with a bunch of women or girls talking about shoes and it turns into a discussion about feet you suddenly don't want to be part of that conversation. You'll find a way to get away."
The sense of exclusion manifests itself elsewhere. Women with big feet can find it difficult to take up sports which demand a certain style of shoe - golf and tennis are two examples, she cites.
And while the overweight can work to draw in their waistline, with exercise and cutting calories, feet can't be slimmed.
Ms Browning became so fed up with the limited range of outsize footwear for women she took matters into her own hands - buying a small business which sold big shoes and revamping its image and stocks. She is now the managing director of Special Feetures, which caters for women with long and narrow feet, and After 8 Shoes, which specialises in UK sizes 8½ to 11 for women.
It is one of several suppliers of big footwear. But still women with big feet are in denial.
"I get a lot of teenage girls in our clinic taking size seven or eight and their feet haven't even finished growing at that point," says Ms Supple.
Nine is the limit
And whatever size they end up at, nine is the de facto upper limit she says.
Them Feets Is Too Big - Fats Waller spurns the sensitive approach
"There's a mental block for women above size nine. They will say they're size nine when they are bigger and just squash their feet in."
In fact, it's not just the big-footed that squeeze their feet into ill-fitting vessels.
Almost four in 10 women buy shoes knowing they do not fit, according to a recent poll by the Society of Chiropodists and Podiatrists. And nearly two out of 10 men do the same.
Yet male attitudes are more malleable, says Bruce Davis, an elder statesman of the outsize footwear market in Britain. As manager of Magnus Shoes, Mr Davis has been peddling big footwear since the mid-1960s.
"The female side of the business is vastly more difficult and demanding. I've heard comments many times like 'I'd rather go barefoot than wear those'. Whereas for men, I can sell a brogue to a teenager and to a man in his 60s."
But not all fashion appetites can be sated with the promise of polished tan brogue and options for men have grown in recent years. As with other significant but disparate communities, the internet has provided a focus for the big-footed, with specialist shops which are sourcing from places such as the US.
Supply is simply reflecting demand, says Mr Davis, who believes the trend for bigger feet can be traced back to the likes of shoemakers such as Clarks and Start Rite. By encouraging parents to buy sensible shoes for children, with plenty of room for growth, our feet grew more than they would have in ill-fitting footwear, says Mr Davis.
So should we brace ourselves for bigger feet all round - what Debenhams has bluntly termed "Big Foot Britain"? Will the outsized dispossessed become part of the mainstream?
Mr Davis is sceptical - both about High Street chains committing to bigger sizes, but also whether our feet really are growing as much as has been suggested. It's difficult to be sure because the size of Britain's feet has never been properly documented.
HOW BIG ARE OUR FEET?
Average British woman's foot is 24.5cm - roughly a size five
Average man's foot is 27cm - about a size nine
No directly comparable historic data...
...but in 1951 survey average woman's foot was size 3½
Source: UK National Sizing Survey 2004
Podiatrist Matthew Fitzpatrick says our feet are growing but in terms of attitude, we are growing up.
"Are we seeing our shoes getting bigger or are we just seeing people becoming more sensible in their choice of shoes, particularly women?" he asks. In short - are women starting to reclaim their real shoe size and refusing to be hobbled by the crippling strictures of fashion?
A slew of big-footed confessions from the likes of Kate Winslet (size nine), newsreader Kate Silverton (also size nine) and singer Macy Gray (size 10) can only have helped the march towards "sensible shoes".
Mr Fitzpatrick points out there is also evidence feet are being affected by diet. A recent study found obesity in children was leading to bigger feet, although in a more complex way than might be assumed. Children's feet are pancaking under excess weight.
"When you are young the bones in your body haven't hardened. So if you've got a foot in which the bones are still forming and an excessively heavy child putting the weight on that foot, the arch [of the foot] flattens."
The technical term is "splaying" and Mr Fitzpatrick says his profession is seeing more children with flat feet associated with obesity.
Even then, feet are not necessarily getting longer, but wider. Yet people with wide feet often buy shoes that are a size too big to accommodate the spread.
"We are probably seeing a general growth in the foot but not as exponential and vast as we are being told."
Below is a selection of your comments.
I have size 10 feet and have found a number of great places to buy shoes...but they are all online so I'm always having to buy things and hope they fit. If not it's a trip to the post office to send them back! The main thing I object to is the cost - I have to pay £120 for a pair of boots compared to someone with average feet being able to get them for nearer £60. I guess at the end of the day it's saved me money in the long term as impulse buying is impossible and I don't have to worry about trying to store too many pairs.
Louise, High Wycombe
I've always found it hard to find shoes for my son (size 15 and 14 years old). There is a lot more choice than there used to be, but not from the High St. Websites like Walktall have helped a lot. Not sure what a woman with size 10 feet could do.
Mary Parsons, London
As an adult, my weight has fluctuated over a 3 stone range. I've noticed that at the maximum, I need a size 7.5 - 8, but at the minimum it's a 7 or even 6.5. Size required also seems to vary with style - the pointier the shoe, the bigger the size required. Surely the manufacturers could tell us whether calf sizes on boots have had to be increased too, as a potential obesity indicator?
Emma Bridge, Lewes
I am at the other end of the scale. I have size 3 feet and find it difficult to get shoes my size. I envy people with bigger feet. Most shops only stock one pair size 3 in each style and I have to buy my shoes online.
Bernadette Kelly, NI
I have size 14 feet and have always found it very hard to find shoes to fit which are reasonably priced and usually have to resort to paying over the odds for a plain pair of shoes off the internet. I do however sometimes manage to squeeze my feet into smaller sizes when wanting 'stylish shoes' although I can usually only manage to wear them for a few hours...I'm usually the one barefoot by the end of the night! Am I a male Posh Spice?!!
Chris King, Middlesbrough
The recognition of people with 'large' feet cannot come soon enough, because hopefully it would make it easier for someone with large feet to actually buy a pair of shoes they like, not the ones they have to choose because they are the only pair in the shop. I wouldn't say my feet are abnormally large in relation to my height (Size 15, 6'6" tall) but I hate going shoe shopping because a lot of the shops give the same response... "We don't have any in that size, because there isn't a market for them!"
Sean Needham, Barcelona, Spain
Why oh why can't all shoe shops have a device for measuring how big a shoe actually is? I am fed up with comments like such a such brand tends to be wide or they tend to be over/undersize. I have lost faith in shoe size labels.
Robin Davey, Chandlers Ford
I'm only a size 8 1/2, and even I really struggle to find shoes. Shops stock very few pairs of shoes at either end of the size scale. You rarely get anything in the sales as there aren't many size 8s left (except the really pointy toed ones that just make your feet look even bigger). Even if a size 8 is in stock, it's hit and miss whether they'll fit as sizes vary so wildly. I'm happy enough with the size of my feet, I'm tall, so small feet would look odd. The only thing that makes me feel bad about their size is the fact that shops seem to think I'm too weird to cater for.
It's nice that the high street is at last beginning to cater for people with bigger feet. Ten years ago you'd be lucky to find a single pair of anything bigger than a 12 in most of the stores. Back then, when I was in school, it was a nightmare to find shoes that were big enough, let alone remotely stylish or comfortable. At least now it's a lot easier with a multitude of options available on the net. The last pair of trainers I bought was custom-made by Nike, via one of their online stores. The irony of it all being that I ended up paying less than I would have for a generic pair off the shelf in the high street... go figure!
Richard Jones, Newport, South Wales
Up until I was about 40 I took a size 6 men's shoe, sometimes 6 1/2 (my feet aren't quite the same size). Since then I've had to get bigger shoes, I'm now up a full size. I've suspected that shoes are getting smaller, since at 50+ my feet aren't likely to be getting longer...
Chris C, Aylesbury UK