Traffic-calming measures are being introduced on a road outside a Wiltshire school where an 11-year-old boy died after he was struck by a van.
Sam Odell was knocked down outside Sheldon School, on Hardenhuish Lane, in Chippenham, in February 2007, as he was crossing the road.
About 10,000 people signed a petition urging Wiltshire Council to take action.
The coroner at an inquest into Sam's death also recommended safety measures.
Councillor Bill Douglas, a friend of the boy's family who campaigned for traffic calming on the road, said the measures were seen as a kind of tribute to Sam.
He said he was "over the moon" the first phase of the work - which includes new signs, five traffic islands and an improved pedestrian crossing - had now started.
This will cost £80,000 and a second phase of work is expected to happen next year if further funding becomes available.