A supermarket has apologised to a 58-year-old teaching assistant who was asked by an over-zealous security guard to remove her hooded top.
Mrs Parncutt told the guard her hood was hiding her messy hair
Kay Parncutt was challenged over the "hoodie" - clothing often linked with thugs - at a Tesco store in Swindon.
She said: "I told him 'no, my hair's a mess'. He didn't think it was very funny, but I did. But I did oblige."
Tesco said: "Although our security guard's intention was good, it seems as if he was a little over-zealous."
Mrs Parncutt, a teaching assistant at Longleaze School in Wooton Bassett said: "I couldn't believe he was talking to me. I'm supposed to look like a nasty thug?"
Hooded tops have been banned from some shopping centres and schools because they conceal the face and have been associated with crime and anti-social behaviour.
The company said it did not have a hoodie ban in its stores, and added: "We are sorry if this made Mrs Parncutt feel uncomfortable in any way.
"We will be speaking to our security staff to make sure this doesn't happen again."