A first year student at Nottingham University hopes to avoid graduating with debt by selling a million US dollars of internet advertising space.
Alex could graduate with a million dollars in his bank account
Alex Tew, 21, of Cricklade, Wiltshire, who is studying business management, has launched milliondollarhomepage.com.
Companies can choose from the one million pixels on the site and buy their own for one dollar (54p) each.
"A few weeks ago I looked at my account and I was heavily overdrawn before I had even got to university," he said.
One of Alex's three older brothers left university owing £30,000, prompting him to make a firm decision not to slide any further into the red.
"I was up late with my note-pad when it came to me," said Alex.
On the site is a grid of 10,000 boxes, each 100 pixels (10 by 10) in size.
Customers can place advertising logos on the purchased space, linking web users to their own websites.
If his site succeeds, he will leave university with $1m (£543,615).