Police in West Yorkshire have been handing out posters of a man who has been missing for a week after leaving home on a shopping trip.
Mr Saddique left home to go to the supermarket
Sajid Saddique, 32, a father-of-three, was last seen at the Asda supermarket on Manor Lane in Shipley, near Bradford, on St Valentine's Day.
Family and friends have not heard from Mr Saddique since then and Det Supt Andy Brennan said concern was mounting.
His wife, Asma, said Mr Saddique would not go off without telling his family.
Mr Brennan said: "It is now one week since Sajid went missing. During this time there has been no contact from him to his family and naturally they are very concerned by his disappearance.
"We are also becoming increasingly concerned for Sajid's safety and therefore we are appealing for anyone with any information to contact us as a matter of urgency."
His wife Asma added: "Our whole family is very worried for Sajid since he went missing on Valentine's Day last week.
"Sajid would never go anywhere without telling his family where he was going and when he would be coming back. This is so unlike him and that is why we want him back home as soon as possible.
"If you think you have seen Sajid since last Wednesday or know where he is, please call the police so that his children can have their daddy back home where he belongs."