City pushing for fresh investors

The launch will take place in the Victoria Quarter

Leeds is getting a new marketing identity in an effort to help attract extra investment to the city.

The move, by Marketing Leeds, was revealed to a gathering of local dignitaries and personalities in the city's Victoria Quarter on Monday.

It aims to showcase what Leeds has to offer national and overseas investors.

In the past 15 years the city has been dramatically transformed - and has been dubbed the "Knightsbridge of the North" for its thriving retail quarter.

MPs, council leaders, celebrities, business leaders and academics attended the launch in the evening, which included a mini-film showcasing the city's key representatives.

Chief Executive of Marketing Leeds, Kevin Johnson, said: "The city centre is virtually unrecognisable from its previous form following the creation of new residential and commercial areas.

"The launch of the new identity will act as an excellent tool with which we can promote the city nationally and internationally to attract further investment, visitors and students to push the city ever forward."

The company Marketing Leeds was established by a group of public and private sector organisations to raise the city's profile.