A ceremony to mark the beginning of construction work on what will be the tallest building in Yorkshire is taking place in Leeds.
Buyers with a taste for the high life have taken all 200 apartments
Bridgewater Place, on Neville Street by the River Aire, will stand 110m (361ft) high and will house luxury apartments, restaurants, bars and office space.
The 32-storey building, costing an estimated £100m, is expected to be completed by spring 2006.
Developers say all 200 apartments have already been sold.
Law firm Eversheds has also agreed to rent nearly half the proposed office space in the building, a joint venture between Landmark Development Projects and St James' Securities.
More than 200 guests, including potential occupiers, dignitaries and construction industry professionals, will attend an open-air show with live entertainment on Thursday evening.
Not everyone, however, has welcomed the project.
A spokesman for Leeds Civic Trust said they feared the tower's height risked creating a hostile environment in surrounding streets.