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Last Updated:  Monday, 7 April, 2003, 12:40 GMT 13:40 UK
Pram firm retains Yorkshire roots
Princess Diana in her Silver Cross pram
Princess Diana was pushed around in a Silver Cross pram
Royal pram maker Silver Cross is back in operation in West Yorkshire.

It was feared production of the prestigious prams would move to the Far East after the company went into liquidation.

The Silver Cross prams are being produced by Heritage Prams, a new division of toy maker David Halsall International which now owns the brand.

And the first prams have rolled off the production line at the new factory on the Castlefields Industrial Estate in Crossflats, Keighley.

All the Queen's children and Princess Diana were pushed around in Silver Cross prams.

I still think Silver Cross is a product of integrity
Chairman Nick Paxton

The brand is now in its 126th year.

Formerly based in Guiseley, Silver Cross went into liquidation last September.

Nick Paxton was the former sales director, and now chairman of the new division.

He said: "Some of the manufacturing is taking place in the Far East but we have felt it was important to keep the heritage collection in the Yorkshire."

Durability and style

The divison's new head office is now based at Broughton Hall Business Park, near Skipton, where six staff are working.

A further 15 former Guiseley employees are now in the manufacturing plant.

Mr Paxton added: "Silver Cross has been seeking the right owner for many years.

"I still think Silver Cross is a product of integrity.

"Customers like new lightweight products which we are working on.

"But they will retain the durability, style and quality that comes with Silver Cross."




SEE ALSO:
Royal pram maker quits Britain
23 Oct 02  |  England
Pram company 'can be saved'
21 Oct 02  |  England
Silver Cross pushed to the edge
11 Sep 02  |  England


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