Page last updated at 02:41 GMT, Monday, 4 August 2008 03:41 UK

Cadbury announces Wispa comeback

Wispa bar
The snack has been brought back following an internet campaign

The Wispa bar is to make a full comeback following a successful campaign on social networking websites.

Birmingham-based Cadbury sold 20 million of the bars when it brought the brand back for a seven-week limited run trial in 2007.

It had bowed to public pressure after a popular campaign on the Facebook and MySpace websites.

Cadbury spokesperson Tony Bilsborough said: "Wispa is a true icon loved by its fans everywhere."

He added: "We brought it back temporarily to see if the desire was genuine, but fans are still rallying so we took the decision to bring it back for good.

"We know others have looked at Wispa and tried to copy its success by bringing back other brands, but we don't believe anyone has managed to recreate the same excitement."

The bar will return to permanent sale on 6 October and cost 45p. It originally cost 16p when it was introduced in 1981.

Television adverts for the bubbly-centred bar featured Yes Minister's Paul Eddington and Nigel Hawthorne, Victoria Wood and Julie Walters and Hi-De-Hi's Simon Cadell and Ruth Madoc.

It was taken out of production in 2003 after sales fell in the 1990s.

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The chocolate bar was taken off the shelves due to a lack of demand




SEE ALSO
Old Wispa raises cash for charity
21 Feb 08 |  Staffordshire
'Rare' Wispa auction in meltdown
11 Feb 08 |  Staffordshire
Online bids for 'rare' Wispa bar
10 Feb 08 |  Staffordshire
Wispa return helps Cadbury sales
11 Dec 07 |  Business
Web campaign prompts Wispa return
18 Aug 07 |  Business
New name for Wispa bar?
07 May 03 |  West Midlands

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