The new model was officially unveiled in Frankfurt
The first of the new Jaguar XF models has been rolling off the production line.
The car maker is currently up for sale and it is hoped the new model, which replaces the S-Type, will help secure the future of hundreds of jobs.
It was designed and engineered in Whitley, Coventry, and is being built in Castle Bromwich, near Birmingham.
The basic 3.0 litre model starts at £32,925 while the most expensive 4.2 litre SV8 costs £53,925.
Ford has said it has had a number of bidders for Jaguar Land Rover, which it plans to sell by early 2008.
Last week, the union Unite said its preferred bidder was the Indian car manufacturer Tata.
The new model follows a difficult couple of years for the brand, which sold its Browns Lane factory in Coventry in 2005.
It has about 10,000 staff in Coventry, Castle Bromwich and Halewood.