The city said to have the highest number of lap dancing clubs in the UK is to get another - solely for women.
The owners of Tricky Dicky's in Birmingham will employ 22 male dancers to entertain a female audience.
The club is due to open next week in the Chinatown area, next door to another lap dancing club for men.
Owner Richard Power said his research indicated it "was not okay" for women to go to lap dancing clubs and he wanted to change that.
He told BBC News: "When I was doing my market research it was ok for a male to go to a club and see female dancers but it was not ok for his partner or wife to go.
"I have actually turned the tables. I'm not doing it in a seedy way, I'm doing it professionally. I have 22 of the fittest male dancers.
"The beauty of it is women can just come out and let their hair down and have fun."