Work has started on a £100m technology park in Birmingham which is set to create 2,500 jobs.
The park would contain shops, a nursery and a pub
Longbridge Technology Park is due to open on the site of the former MG Rover plant. The land was bought by Advantage West Midlands (AWM) two years ago.
AWM is in talks with the Rover Task Force to help ex-Rover workers.
A spokesman said although the park could not solve the short term issues it would provide a "longer-term sustainable regeneration of the area".
As well as the business park, plans also include a food store, shops and a possible nursery and pub.
Anthony Glossop, chairman of St Modwen Properties Plc, said: "It is fortunate that we are in a position to bring forward this scheme so soon after MG Rover's administration was announced."
AWM chief executive John Edwards said: "The recent situation at Longbridge means this development is even more significant given that the work of the high technology corridors was born out of the recommendations of the last Rover Task Force."
He said the organisation was working with MG Rover Task Force to help those affected by the closure of the Longbridge plant but it was too early to give details of any job opportunities.
The site is being cleared and outline planning permission has been granted for the technology park, which will be built close to the empty Rover plant and is due to open in 2006.