Walsall is set to get its own version of the Angel of the North
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Walsall is to be transformed at a cost of £600m over the next 10 years.
There are eight projects earmarked for the town centre and canal area, including creating pedestrianised boulevards across the town.
The plans include a landmark feature, in stainless steel to symbolise the engineering heritage of the area, between Junction 9 and 10 of the M6.
Council leader Councillor Tom Ansell said: "People are queuing up to spend their money in Walsall."
Dr Peter Cromar, of Walsall Regeneration Company, said: "This is the moment for Walsall to make its mark in the 21st Century and lead the way for the Black Country."
The developments include housing, bars, restaurants and a corridor of offices in the town centre .