Poster dating scheme begins

Clients can choose not to be featured on the posters

A dating scheme that allows eligible men and women to advertise their charms on billboards has begun in Birmingham.

The unusual dating initiative, being launched by Lovers2.com, offers clients the chance to have their photograph and details viewed by potential dates all over the city.

Passers-by who take a fancy to someone they see on the giant posters can contact the firm online for more details.

The offer is part of the agency's platinum membership package, which also gives clients a profile and photograph on its website.

Managing director Dan Monteith said: "It's all about choice.

"You can be out there on a billboard, or just an online browser."